Typically, when we come up against something or someone we want to change, we approach it with force. But often, this aggressive technique makes people defensive and causes them to dig into their beliefs more deeply.

“People don’t like being told what to do,” Berger says. “When they feel like someone’s persuading them or trying to persuade them, they put up their radar and they ignore, they avoid, or even counter argue against the message.”
So if this direct approach doesn’t work, what does?
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